Cruise ships and concealed weapons

Sue was a graphic designer and exhibits manager at The Big Company and was very good at it. She designed exhibits for trade shows, and oversaw the creation of everything her clients needed to pull off a big event: booth design, messages, graphics, in-booth talent, promotions, tents, and more. Folks sought her out. She was very creative and easy to work with.

Best of all, she really loved what she did. After 12 years with the company, she found her niche and was building a huge following with her internal clients. She was making great money and incredibly proud of herself.

Despite her talents and stellar reputation, Sue’s name popped up on the layoff spreadsheet. Marketing budgets simply vaporized.

When management broke the news to her, they told her she might be called back as the economy improved in a year or so. But they also told her there were no guarantees and she should move on with her life.

And with that, she packed her cardboard box and left. The entire floor seemed deserted that day; even the survivors left because there was simply too much bad news seeping into every corner.

Grief set in. What made matters worse was no one from her work group got in touch with her – it’s as if everyone disappeared. Was it out of guilt or lack of compassion or just plain fear? It didn’t matter – their silence only exacerbated the hurt. “It was horrible,” Sue remembers.

For a month she allowed herself time to get over the shock. But then she pulled herself together and starting the great job search. Taking the traditional route, Sue began applying to hundreds of jobs online, nationwide. She was willing to go wherever the work was. But to no avail. Each posted opening would receive thousands and thousands of applicants. She grew depressed as she watched people from the window of her downtown condo heading off to work each morning.

She knew she needed a plan B, and she needed it quickly. She drove from the Midwest down to Sarasota, Florida to investigate the traditional job market there. That’s when serendipity intervened.

Several people Sue met in Sarasota remarked she should go into business for herself and quit giving away her talents and selling herself short. But she didn’t know how to make that happen. One day, she was cleaning out her email spam folder and found an ad for franchising opportunities in the travel and cruising industry. Wow -- she loved to travel, but she'd never thought about travel as a career. Sue decided to investigate the company and see if this was something for her.

After a great deal of research and satisfied with what she learned, she took a leap of faith and made a gutsy move. She cleaned out her emergency savings and bought into the cruise franchise.

Sue attended training sessions, inspected some of the ships, and developed a real respect for the industry. “The ships are magnificent … the attention to detail, the workmanship, the choices, the adventure, the destinations … the people.” But, she says, the best part of her new business will be the ability to travel with the special groups and be their host for the receptions, shore excursions and activities.

Ultimately, Sue wants to set up permanent shop for her new business in Sarasota. She joined the Sarasota Chamber of Commerce and will begin issuing press releases next month. In the meantime, she is learning by leaps and bounds and is thoroughly enjoying a liberating lifestyle.

Sue planned that it would take a full year to begin making money – but she says, “Just watch me!” Without spending a dime in advertising, she already has a website, customers flooding in, and an ever-expanding lead list of affluent retirees in Florida. Sue’s family and friends are getting into the game, helping her network and drum up potential clients. She even has an associate in California working with her now, putting together a class reunion cruise.

“What will make my new company successful in the end is not my pricing. It will be the relationships I develop with my customers and the personal service I can provide (just like I did back at The Big Company). Travel agents are coming back! There are many people who don’t want to surf the internet for the cheapest way to travel. They want one person to call to get the job done right, and then be there to help them through the experience.” Sue says with a wide grin, “And that’s gonna be me!”

There’s one more big change Sue’s gone through the past 6 months…
“Because I am traveling alone so much I bought a gun, learned to shoot, and took courses to carry a concealed weapon legally. Another unexpected learning experience!”

We’ll see what happens if The Big Company calls her back. But by then, Sue will probably be off at sea, raking in big bucks, and having the time of her life.

Check out her website: http://www.cruisingencounters.com/